HEATHER SEARS DESIGN

hsears@hsearsdesign.com
212-203-7036
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Heather Sears Design - About
AWARD WINNING CREATIVE DIRECTOR WITH OVER 15 YEARS OF BRANDING, MARKETING AND DESIGN EXPERIENCE. Heather started her design career in NYC working for boutique design agencies, publishing companies and marketing firms. She provides creative services and team management for clients that span the gamut from startups to Fortune 500 companies. In working closely with clients, Heather develops a deep understanding of each company and its industry to design projects that best communicate their message and meet business objectives. Heather graduated with honors from Pratt Institute, where she earned a BFA in Communication Design, Graphic Design Major. CAPABILITIES Advertising; Branding; Sales & Marketing Collateral; Logo Development; Website Design; Eblasts; Social Media; Publishing; Annual Reports; Brochures; Editorial Design; Events; Trade Shows; Package Design; Photography; Video. SERVICES Creative Direction; Consultation; Project Management; Team Building; Department Management; Research; Concept Development; Print Design; Digital Design; Production; Photo/Video Shoots; Image Acquisition; Printing Coordination; Vendor Relations.
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About Heather Sears

HEATHER SEARS

Award winning creative director with more than 20 years of management and design experience in advertising, branding, marketing, and events—across all media channels and categories. Translates business and client goals into compelling design solutions that drive brand awareness and revenue through digital, video, experiential, and traditional media platforms.

AIGA member (American Institute of Graphic Arts)
NAFE member (National Association for Female Executives)
NYWIC (New York Women in Communications)
PRATT alumni (Pratt Institute School of Art & Design)
8436

DESIGN PROJECTS

716

CLIENTS

53

AWARDS

324781

PHOTO ARCHIVE

PROJECT TYPES

  • DIGITAL

  • VIDEO

  • PRINT

Capabilities

advertising, native, editorial, branding, logo development, sales + marketing collateral, presentations, rich media, websites, hubs, social, apps, eblasts, publishing, annual reports, brochures, events, trade shows, signage, package design, photo/video shoots, motion graphics, TV shows, illustration, image acquisition, retouching, print production, and many more.

Services

creative direction, strategy, innovation, design principles, concept development, integrated marketing, creative services management, team building, client relationships, interdepartmental collaboration, vendor relations, priority discernment, project management.

THE DESIGN PROCESS

In working closely with you, Heather develops a deep understanding of your company and its industry to design projects that best communicate their message and meet business objectives.

  • 01 IDEA

    Define the need and project goal. Develop an outline of the content and project scope.

  • 02 CONCEPT

    Research. Review client materials, past and present. Review competitors and related fields. Brainstorm and sketch.

  • 03 DESIGN

    Confirm content. Design multiple directions within project scope.

  • 04 DEVELOP

    Further refinement of project. Client revisions. Collaborate.

  • 05 IMPLEMENT

    Produce or launch project components as approved, per project scope and schedule.

THEY SAY

  • Heather is a devoted designer who is committed to seeing a job through from concept to completion. She is extremely professional, on time and always willing to put in the extra effort. Her excellent design skills have proven her to be a true talent in the creative arts field.

    Sheila S.

  • Heather proved herself to be an extremely talented designer and art director. Her skill set is top-notch and she continually strives to improve herself. Her ideas are well thought-out and beautifully executed – a very smart designer. She works well with others, gives good direction and has a generous personality. In short, a pleasure. I hope we cross paths again.

    Bart S.

  • Heather is a pleasure to work with. Her calm and unruffled manner are an asset in working in high stress situations. Besides being extremely creative, she has a great work ethic, is very detail oriented and has amazing follow through. She is a well-rounded art director that "gets" marketing in the publishing industry and it's demands.

    Mrinalini N.

  • Heather is a true conceptual creative thinker with impeccable taste and the sort of classic old school design sensibility (form, space, function—kerning!) that is becoming more rare these days. She doesn't decorate; she communicates. Her passion and dedication to her work is contagious and she elevates the level of work in her colleagues. While she is a creative thinker, she is also extremely detail-oriented and a wonder at setting up systems and managing projects. This combination makes her invaluable to employers and clients alike.

    Lisa A.

AWARDS & HONORS

MIN

Integrated Marketing Awards

/ Meredith Corporation, 7th Annual More/Fitness Women’s Half Marathon
/ Meredith Corporation, More Magazine—Reinvention Convention Series & TV Special

GRAPHIC DESIGN USA

American Graphic Design Award, for excellence in communication and graphic design,

/ Phillips-Van Heusen Corporation, Annual Report
/ Medical Liability Mutual Insurance Company, Annual Reports
/ Firefly Design + Communications Inc., OppenheimerFunds Self Promotion

American Graphic Design In-House Award, for excellence in communication and graphic design,

/ More Magazine, 10th Anniversary Cover Wrap
/ More Magazine, Stepped Mailer Series
/ More Magazine, ‘Issue Preview’ Accordion Brochure
/ More Magazine, Model Search Invite
/ More Magazine, Reinvention Convention Event Gift Bag
/ More Magazine, Reinvention Convention Website
/ More Magazine, Branded Gift Bag
/ More Magazine, ‘Pretty Smart’ Beauty Brochure
/ More Magazine, Beauty Look Book
/ More Magazine, Opinionistas Logo
/ MORE Uncorked Wine Club Website
/ MORE Uncorked Wine Club Advertising

THE SOCIETY OF PUBLICATION DESIGNERS

Publication Design Competition

/ Merit Award for Magazine Redesign, Brill’s Content Magazine, January/February Issue
/ Merit Award for Cover Design, Brill’s Content Magazine, February Issue

INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATION

New York Chapter (NY/IABC) Ace Awards, for annual report design

/ Phillips-Van Heusen Corporation, Annual Report

MEREDITH CORPORATION

Marketing Excellence Award

/ More Magazine—Reinvention Convention Event Series

A.G.C. (ASSOCIATION OF GRAPHIC COMMUNICATIONS)

Graphic Arts Awards & Exhibition, for an outstanding example of graphic excellence

/ Private Export Funding Corporation (PEFCO), Annual Report

SCHEUFELEN PAPER COMPANY

Award of Excellence for Design

/ Private Export Funding Corporation (PEFCO), Annual Report

PRATT INSTITUTE

Scholar Awards

/ Pratt Award of Excellence, Outstanding Merit in Graphic Design
/ Pratt Circle Award, Outstanding Academic Achievement
/ President’s List
/ Several Communication Design Department Excellence Awards
/ Pratt Leadership Award, Outstanding Contributions to the Pratt Community

You’ve scrolled this far, you must be interested. Let’s work together!